How To Write Effective Titles For Articles, Emails & Videos
We have all been told not to judge a book by it’s cover but in a digital world, people judge emails, articles, books and many other offerings by their title. Our customers have too much stuff to read and too little time not to use titles to sort and to delete.
Without a great title, your video, email or article will most likely hit the trash bin.
But, how do you create a magnetic or compelling title?
Here are some techniques for you to try and to see the effect on your audience. Read the rest of this entry »
The Pay Per Click Numbers No One Will Tell You
I often see questions in discussion groups and blogs that ask about basic numbers one can expect from pay per click ads. Unfortunately, there is often no reply to these questions or the reply is too general to interpret.
This article will attempt to satisfy the thirst for this information and explain the numbers you should be monitoring and what you can expect from your pay per click and sponsored ads.
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