Successful Internet Marketing – Do You Really Want To Play With The Big Dogs?
The first and most important step in internet marketing success is to choose the keywords you will build into your site and into paid search campaigns. These keywords will need to be woven into the copy on your web sites, into your meta tags and into any articles or videos you post to generate back links. They keywords chosen will be the small part of the internet you work to dominate. Let’s take a look at common errors in selecting keywords.
Be Consistent
Key words once chosen should be stuck with. It will take you months to build back links from the key words you choose. Many web marketers do not even write down their keywords and make up new ones as the go along. It is far better to do your research, choose wisely and stay with your choice.
Choose Niche Keywords
To choose key words, you need to ask yourself what someone looking for your product or services would key into a search engine. Try to think like your customer. This is where you can get a big advantage over your high budget competitors. For example, if you were looking for a company that would lower your credit card payments, I believe many people would key in “lower my payments” or “reduce payments”. I recently came across a client in this industry who used key words like “unsecured loan consolidation”, These are great keywords for bankers but not words potential clients use often. Stick to the words real people use.
We also suggest you do a little research with Google Key Word Tool or other program to determine which key words you want to dominate and go for smaller niche markets.
For example, let’s assume you want to sell a product to people interested in internet marketing. If you chose the most common key word “internet marketing”, the good news is there are 184,143 searches on that key word each month. The bad new is there are 44,500,000 entries that Google pulls up, there are 56 competitors paying for ads on Google with those key words and they are bidding $6.00 per click. This key word will be tough to compete in and very tough to get to the top of the pile. It will require a big budget and lots of work to succeed.
If you chose instead “Internet Marketing Consulting”, there are only about 2,000 searches per month on Google. BUT (and it’s a big but) there are only 70,400 entries to compete with and that is a much easier market to dominate.
2,000 searches per month may not seem like much but it is about 66 per day and you can make money by getting a lot of the 66 per day instead of being on page 27 for the big search.
To complete with the big dogs for the keyword “internet marketing “ will be tough. The top company in the search engine has 26,100 back links. That means that to get to the top, you will need to create something like that many back links….and that’s a lot of back links.
If you chose “internet marketing consulting” the top company has only 445 back links. You can get to the top of that search in a month or two of creating links.
As you can see, choosing the right niche key words can be far more profitable and getting to the top of the search engines is doable. It is more profitable to get to the top of 10 key words with 4,000 searches a month each than it is to try to dominate a keyword with 40,000 searches a month.
Choose wisely and be consistent. It will pay of handsomely.
For a free evaluation of your web site as to keyword density, meta tags and back links, call us at 716-504-0314.
Unusual & Effective Secrets For Getting Prospects to Return Your Call
Some things are ingrained in us until they become tradition. For example, every supermarket on earth seems to train the cashier to ask if you found everything. However, very few seem to train them on what to do or say if you tell them you did not find everything. Many just stare in blind disbelief and then carry on, ignoring your comment.
This same traditionalism seems etched in follow up calls. Even though they do not work well, a large majority of calls go something like , “Mr Davidson, this is Bob at Acme Inc. I am just calling to be sure you received our brochure and quote. Call me if you have any questions at 555-1212.”
By the time we have been in sales three years, an average salesperson has made almost 10,000 of that type of call. Even though it works in very few cases, many of us blame the rudeness of the customer and many mangers encourage us to keep calling.
This article takes a look at a few unusual secret twists that actually dramatically raise the chance that prospects will call you back.
Speaking Clearly Is A Must
Ok I have to cover speaking clearly first as the failure to do so is an epidemic. So many messages start off at a great pace and then speed up incredibly when the number is left, making call back impossible as the number is unclear and garbled. Leave practice messages for yourself. Can you understand the name, reason for call and number? Do you sound enthusiastic? Would you call back? Practice and listening to ourselves is the first step in increasing call backs.
Always Leave Messages From The Customer Point Of View
Many messages sent are about us and not the customer. Remember that they did not call you, they have no interest in you or they would have called. That means leaving messages like, “Mr Big? This is Keon Jones. I am calling to introduce myself….” This tired old approach is all about what’s in it for you, not them. The recipient is not interested and will probably not call back.
Use The Power Of Curiosity
Everyone is curious. If you can raise curiosity, you have a far greater chance of a call back. I like to open with “Mr Jones? I am calling to apologize. When we met last week, I accidentally left out two very important factors that will affect your decision on your new mainframe dramatically. I hope I have caught you before you have taken any action. Please call me immediately as this information is critical to a good decision on your new computer system.” Notice this twist . Never call and ask if they thought over your proposal. Use an approach like the one above to raise their curiosity. With curiosity raised, the need to call you back before they can make a decision.
Have A Great Or Mysterious & Personal Thing To Drop Off
Another good technique is to have something to drop off for them. Make it mysterious for the curiosity factor. The call could say something like, “I re-did the numbers we discussed and I found some every interesting facts that may re-color your entire decision. I am on the road now and I can drop off the new numbers and go over them with you.”
Here is another approach. “My Jones, I just received a new software tool that will allow you to analyze the numbers we discussed and project your results out over 7 years if you wish. Our company just released this really great tool for decision making. I can drop your copy off for you today or tomorrow and show you how to use it. The software is yours as a gift from our company. Give me a call and I can arrange a time to drop it off. I will only need about 10 minutes of your time.
Ask For An Assistant
Sometimes when you go to voice mail, it is better to talk with an assistant than to leave a voice mail. Some voice systems tell you the assistant’s name and extension. Sometimes you can dial “O” and ask for the assistant. Telling an assistant you have important information or an item they will need is a great way to have a real human try to get you an appointment with the decision maker.
Set Up A “Drop By”
Sometimes it is good to leave a message that says it is important you see them and that you will “drop by” tomorrow in the morning when you are in the area. When you arrive, you can tell the gate keeper you had a tentative appointment or that you were scheduled to “drop by” at this time. This often gets you in and eliminates waiting for them to call you back.
As you can see, there are lots of twists and subtleties that can move your call back up the priority list. Be sure to try these and you will see you do much better than the common calls no one answers.
For more information on our latest DVD “Secrets Of Generating Appointments And Sales Without Any Prospecting” visit http://www.salesandmanagementsolutions.com/lp_noprospect.htm or call us at 716-504-0314.
How To Generate Leads And Sales Without Prospecting
This article explains one of the 15 ways we teach to generate all the sales you need without prospecting and without advertising. This is a very clever way to get other companies to do your prospecting for you and send you the leads and customers. We call this method joint advertising.
Find Companies That Make Lots Of Visits To Your Kind Of Customers
To use this method, you need to interest companies that make lots of visits to potential customers of your products or services. For example, if you sell to residences, you might want to use a propane delivery company. These companies have several trucks on the road that deliver propane to homes. Each truck makes about 30 deliveries per day and so every month, each truck makes about 900 visits to home owners. If the company has 10 trucks, that means they go to 9,000 homes each month and you can get them to help sell your products.
If you sell to businesses, you might want to work with a company that sells bottled water, or services photo-copiers. These companies have lots of technicians and delivery personnel going into businesses every day. They get past the gate keepers that try to stop you if you visit! They just walk right in. They are authorized to be there. They can help you get in for appointments and sales too. Best of all, this method can get sales for you in residences or in offices. It can be used in any type of sales.
Sell Them On Your Offer
The First step is to contact the owner or manager of the company you want to use for prospecting. You think of an item that they could give away to their customers to generate goodwill and you offer for these items.
We only have enough space to discuss residential sales in this article but the same principals apply to commercial and industrial sales which we will cover in other articles.
Here Are The Details
Let’s assume you sell replacement windows to home owners. You contact a propane deliver company and offer to buy, and give away to their customers, free carbon monoxide alarms. Let’s assume the propane company has 10 trucks that make 30 deliveries per day for a total of 300 deliveries per day per 9,000 per month. All you ask the drivers to do is to leave a card or brochure at each home offering them a free carbon monoxide alarm. All they have to do is call you and you will make an appointment to drop it off and do an evaluation of the energy losses through their current windows.
They call and ask you to come out to their home. You go out to their home, do an energy evaluation and a demonstration of your windows.
This offer creates free goodwill for the propane delivery company. The card or brochure give to home owners says something like:
“At Acme Propane, we care about our customers.
To thank you for you business, we want to give you a free carbon monoxide alarm to keep you safe and a free energy audit of your windows to keep your bills low. Just call Acme Windows at 555-1212. They will come out, give you your free alarm and your free energy audit.”
The propane company wins because they are giving a gift to their customers. Best of all, the gift costs them nothing because you pay for it. There is virtually no extra work involved for their driver to put the offer card or brochure with the invoice they leave for the customer.
This is a tremendous lead generator with no work and very little cost for the window company. Once they sell the propane company ion the idea, they just answer the calls that come in and book appointments. If the propane company is delivering to 9,000 homes every month, how many appointments will the window company receive? Let’s assume a 10% rate. That would be 900 appointments per month with no prospecting!
Best of all, the cost of the alarms might be $20.00 if bought in bulk. The propane customers only get the gift if they have an energy audit and window estimate. The cost to get into the home and do a full audit and demonstration is only $20.00 plus a fee to the propane company per sale or per demonstration. Everybody wins!
This kind of program only works for a limited time, since one all the propane delivery customers have received the information, the appointments will dry up. When this happens, move on to another company or industry. You can re-institute the program with the propane company when you have a new gift and a new offer or you might re-run an offer annually.
There you have an example of how to work smarter not harder. In our example, the window company gets all the appointments and sales it needs at a very low cost per appointment.
This is just one of the 15 methods we teach that can have you selling without prospecting. We hope you try it and find it a great way to generate leads and sales without any prospecting.
For more information on our powerful and fully guaranteed DVD which explains in detail 15 great ways to generate leads without prospecting, visit http://www.salesandmanagementsolutions.com/lp_noprospect.htm or call us at 716-504-0314.
Will A 26 Hour Day Be Necessary For American Business People To Be Successful On Line?
The growth of micro ad agencies like www.proto-sell.com is giving back precious hours to hard working businesspeople.
Americans already work longer and harder than people in any other country and small business owners lead the line in this regard. Portable technology like wireless computers and PDAs just meant more work in evenings and on weekends.
The digital revolution has allowed businesspeople to reach more customers and markets than ever but at a price. That price is time.
The web runs on content and exposure. To rank high in the search engines and get traffic, businesses must produce and publish a steady steam of articles and video clips or risk falling behind in the digital avalanche of information.
Each article and video produced by your company can be published to hundreds of social networking sites and video sites as well as literally thousands of directories. Each site that accepts these articles and videos creates traffic in the way of referrals but also creates back links to your site. These back links from quality sites like youtube.com and technorati.com tell search engines that your site has popular content and moves it higher search results, creating traffic and sales.
However, it takes time and it takes skill to write interesting articles and create videos that draw attention. Then, it takes time and knowledge to publish them. How are businesspeople who already had little time going to find the time for success?
To fill this need, a new niche service has evolved…the micro ad agency. These agencies write content rich meaty articles for their clients and publish them at appropriate sites world wide. They have teams of internet copyrighters standing by for their clients, and free clients from the demands of time and talent necessary to create articles and video clips in order to create traffic
Because of their micro size, these and agencies are affordable and usually charge a small flat rate to research, create and publish material for clients. This allows small businesses to have as much fresh content as they need to sell on their sites and to publish. This has created an outsource industry that even the smallest business can afford. Now, small businesses not only have an attorney and a “tax guy”, they have a micro ad agency to write and publish articles for them while they sleep or enjoy life.
If you have been letting your site get old or staying up late writing and publishing content, you may want to look into having this work done by professionals. Micro ad agencies are the most efficient way to add the hundreds of back links you need each month to draw traffic and get the ranking you need in the search engines. If you would like to find out more about how much time www.proto-sell.com can save you for a low flat fee, visit www.proto-sell.com or call 800-621-3984 Ext 4150.
How To Create Profitable Back Links
Back links are really important in the world of Search Engine Optimization. If you want your site to do well in search engine listing results you have to have a good page ranking. If you want a higher page ranking you’re going to need to create lots and lots of back links. It takes time and talent to do this but it will be worth it. Google receives 3,000 search inquiries a second. That’s 180,000 per minute. If you want your share of this avalanche of free business, you will need to work hard and work smart.
Back links are simply a link from somewhere else to your site. It sounds easy to create them and it is easy, but you will need thousands of these links and you will need new ones every month. They may only take a minute to create but to create hundreds or thousands take lots of time and talent.
How Many Links Do You Need?
Lots and lots. You need more than the competitor that is ranked number one with Google. If you do that, you will be number one. Let’s take a look at a few areas and see how many we would need to dominate that field.
· Top company in “search engine optimization” had 52,100 links
· Top company in “web site design” had 54,200 links
· Top Company in “custom T-shirts” had 72,000 links
· Top Company in “Tiffany Lamps” had 825
As you can see, the more competitive the area, the more links it takes to be number one. Plan to add as many links as you can every month for as long as you stay in business. Remember that your competitors are adding new links every month too, so the number of links you need keeps growing.
Beware Of Short Cuts To Success
As you surf the web, you will see sites that advertise short cuts to link creation. They offer to sell you hundreds of links. As you evaluate these services, realize that the quality of your links is important to your success. The sites you link to must concern themselves with similar topics to your site or they may be disregarded by the search engines. Also, the quality of the linking site is important. If the site is known for spam or porn, you may be seriously penalized search engine rankings just for being associated with it. Buying back links is fraught with danger. Choosing the site you link and actually creating the link to is a much better alternative.
Using Articles To Create Links
Writing informative articles is a great way to create back links. You can use the articles on your site and publish them to article directory sites. Every site that publishes your article will create a back link to your site. Other sites may pick up your article and publish it creating “viral” publishing and more links. You should assign someone to write one or two articles every month without fail or hire an outside source to do this for you.
Using Video To Create Links
Another great way to create links and sell as well is to create video clips that tell your story or sell your product in an interesting way. You can use these clips to sell on your site and you can publish them to video sites like youtube.com, metacafe.com, viddler.com and many others. These get great rankings in the search engines. You should assign someone to write one or two articles every month without fail or hire an outside source to do this for you.
Using Social Networks To Create Links
Social networks like myspace.com are great ways to create quality links. Myspace is one of the most visited sites on the web, so links from it make your site rank as very popular. To create links from social sites, open an account , link to others with similar interests, and make comments that include a link to your site.
Using Blogs To Create Links
Blogs want comments from readers. Visit blogs on similar topics to yours and on any popular blogs, leave a comment on a posting. Your comment can contain a link to your site. This should not be just self serving but should continue the dialog. For example, if your site deals with web marketing and you see a blog article on meta tags, you might make a comment like, “excellent article with good points. I also found good meta tag tools at www.yoursite.com” One great way to find good blogs is to set up a Google alert for all keywords you use and you will be notified anytime a post is made with those key words. Then, you simply visit the blog and make a comment.
That Sounds Like A Lot Of Work
It is a huge amount of work but just keep remembering those 180,000 inquiries per second. If you do not have the time to do this kind of work, there are micro ad agencies on the web who can do it for you. Outsourcing this work is very cost effective as it allows you to keep selling and managing while someone else creates the links that drive your site to the top of the inquiry list.
For more information on outsourcing back link creation, we recomment www.proto-sell.com. They do the research, create the content and publish it to hundreds of sources, creating popular back links. Visit www.proto-sell.com or call 800-621-3984 Ext 4150